Website Lead Generation Tips
Is your website not generating the leads you had hoped it would?
Are you getting traffic, but not converting them to leads?
Is your website not generating enough traffic?
Let’s take a look at a couple of reasons why your website might be underperforming and what you can do to improve your website lead generation.
CTA (Click-to-Action)
Does your website have a clear and concise way of asking for your audience to submit their information or a way to contact you? Having a CTA is your website’s most important way to website lead generation.
Above the Fold
Making sure that your Click-to-Action is “above the fold“, or the space of your website that is viewable to your audience without having to scroll down. Having your CTA below the fold can significantly decrease your CTA’s view by 50%, which will ultimately decrease your website leads.
This also goes hand-in-hand with Website Speed. The faster your website loads, the better chance someone won’t leave before your website loads.
Contrasting Colors
Make sure that your website’s colors contrast with your sites color scheme and the CTA doesn’t clash with it while also screaming “CLICK ME”.
Offer something to your Audience.
The goal of your website is to generate leads, one of the most helpful things you can do is to offer a FREE guide, or article, webinar, or discount offer. Something that will get your website’s user to input their information while also receiving something. Of course, getting a lead is only half the battle. You then have to follow up!
Lead Pages
Every website needs a landing page made specifically for capturing leads. It cuts the junk and gives the user a specific reason to be there, which is to opt into your lead capture. Giving you the lead you need.
Keep your message consistent on both CTA and the headline of your landing page. If your user clicks on a link for a free item or offer, then you find out there’s a catch on the landing page, you’ll instantly lose their trust. So make sure the headline reads differently than the CTA, it has a chance to confuse your users or they might think you linked them to the wrong page.
Be Clear and Concise
Use simple headings, try not to get too fancy. Be Clear, and concise to what you are offering your users. Be almost plain and make it simple. It can be a costly mistake if you try to be too out there with your headlines. People want to get right to the point.
Less is More
As stated above, sometimes less is more, being simple can help improve your CTA rate. Simple doesn’t always mean short though. Keep your CTA forms simple and short. The less they need to fill out, the more likely they finish the form and hit the enter button. For users who are more committed to your services, they may be willing to fill out a long-form which you should also have, but more located on a different page or near the bottom.
Don’t forget the Images
Most buyers are usually visual learners. They love to see how or what the product is, even if it’s a digital product. If your free offering is a PDF that will be emailed to them, a simple image of a PDF book-like image is better than nothing. It gives them a sense that it’s more of a tangible item than a scam, giving them more trust to fill out your CTA.
Conclusion
Just having a website won’t bring you the value you need from it. You will need a marketing strategy that will best perform with your users and Click-To-Action placed strategically through your landing pages and website.
Looking to improve your websites lead generation?
Let AL Creative craft the best possible lead generation website for you to make sure your website is converting more leads.
